From single messages to story universes: What binge marketing teaches modern content strategists

About the article

This article was written as part of my Master’s studies in Content Strategy at FH Joanneum Graz and co-authored with Kristine Meldraja. It is a book review developed in the context of the course Cross-Platform Storytelling taught by Christoph Hofbauer. It explores the core principles of Carlijn Postma’s Binge Marketing (2020), focusing on the shift from one-off messaging to serial content and the value of building connected narratives over time. These ideas are connected to cross-platform storytelling and real-world brand examples, highlighting their relevance for today’s content strategists.

About the publication platform

contentstrategy.at is a knowledge base that shares knowledge and practical insights about content strategy and related fields. It is connected to the Master’s programme in Content Strategy at FH Joanneum Graz. The content is created and developed by students and people involved in the programme.