Gedanken & Ideen

29. Juni 2026

From single messages to story universes: What binge marketing teaches modern content strategists

From single messages to story universes: What binge marketing teaches modern content strategists About the article This article was written as part of my Master’s studies in Content Strategy at FH Joanneum Graz and co-authored with Kristine Meldraja. It is a book review developed in the context of the course

9. Juni 2026

Content ecosystems: Why content doesn’t work in isolation

Content ecosystems: Why content doesn't work in isolation Content in organizations or companies is often planned and produced in pieces: a post, a page, a campaign. Each piece gets created, approved and published, usually by a team focused on its own goals, tools and timeline. The result is content that

20. Mai 2026

How did I get here?

How did I get here? Now that I'm in the middle of my Master's in Content Strategy, I find myself looking back a lot. Because the further I get into this programme, the more I realize how much I already brought with me … and how everything I've learned so

12. Mai 2026

From design to content, or rather backwards?

From design to content, or rather backwards? During the last few years, during my work in an agency, I noticed a pattern that repeated itself on almost every project. A client comes in. The brief is about a new website. The conversation quickly moves to layout, colors and typography. Somebody

29. April 2026

Content Strategy: What it really is (and what it isn’t)

Content Strategy: What it really is (and what it isn’t) The question I kept getting asked Since I started my Master's in Content Strategy at FH Joanneum Graz, one thing happens almost every time I tell someone what I study. They nod, and then they ask: "But what exactly is that?"

15. April 2026

One semester and a lot of learnings

One semester and a lot of learnings A self-interview to reflect on my first project work In the Master’s programme Content Strategy at FH Joanneum Graz, each semester includes a project work, a longer piece of applied research done with or for a real client. You define the problem, choose the

8. April 2026

Customer 5.0: How to future-proof your Content Strategy for the technology-driven customer

Customer 5.0: How to future-proof your Content Strategy for the technology-driven customer About the article This article was written as part of my Master’s studies in Content Strategy at FH Joanneum Graz and co-authored with Kristine Meldraja. It builds on concepts introduced in the class Business Strategy for Digital Markets

24. März 2026

A love letter to the personal website

A love letter to the personal website In a world of social media, standard layouts and platform rules, it is easy for creativity on the web to get a bit lost. In her talk “This Website Is under Construction, a Love Letter to the Personal Website”, Sophie Koonin talks about

Gedanken

Gedanken & Ideen

From single messages to story universes: What binge marketing teaches modern content strategists

Content ecosystems: Why content doesn’t work in isolation

How did I get here?

From design to content, or rather backwards?

Content Strategy: What it really is (and what it isn’t)

One semester and a lot of learnings

Customer 5.0: How to future-proof your Content Strategy for the technology-driven customer

A love letter to the personal website

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