Customer 5.0: How to Future-Proof Your Content Strategy for the Technology-Driven Customer About the article This article was written as part of my Master’s studies in Content Strategy at FH Joanneum Graz and co-authored with Kristine Meldraja. It builds on concepts introduced in the class Business Strategy for Digital Markets taught by Dieter Rappold. Expanding beyond the classroom discussion, it explores the Customer 1.0-5.0 framework by connecting it to content

A love letter to the personal website In a world of social media, standard layouts and platform rules, it is easy for creativity on the web to get a bit lost. In her talk “This Website Is under Construction, a Love Letter to the Personal Website”, Sophie Koonin talks about why personal websites still matter. They are more than just a digital CV or a showcasing tool, they are your