Customer 5.0: How to Future-Proof Your Content Strategy for the Technology-Driven Customer

About the article

This article was written as part of my Master’s studies in Content Strategy at FH Joanneum Graz and co-authored with Kristine Meldraja. It builds on concepts introduced in the class Business Strategy for Digital Markets taught by Dieter Rappold. Expanding beyond the classroom discussion, it explores the Customer 1.0-5.0 framework by connecting it to content dynamics and the growing influence of emerging technologies on customer behavior and brand communication, highlighting its relevance for today’s strategists.

About the publication platform

contentstrategy.at is a knowledge base that shares knowledge and practical insights about content strategy and related fields. It is connected to the Master’s programme in Content Strategy at FH Joanneum Graz. The content is created and developed by students and people involved in the programme.